Where abstract digital art becomes experiential, interactive reality

About
79pxls offers design, development, VFX, & 3D animation services lead by our director & digital artist, Rob Bylett.

Contact
For scheduling inquiries or to discuss an upcoming project, please contact us at info@79pxls.com

Client
Denso
Project
Crafting the Core | CES

Services
Digital Media
Concept Consultant
Art Director
CGI
VFX
Interactives
UI/UX Design

Epitome
A collection of interactives & digital art pieces, designed to draw in & engage visitors, allowing them to experience the cutting edge technologies Denso are designing to drive us toward the future of mobility.

Denso Event Booths
Designed & fabricated by our partner EEI Global, these stunning booths not serve as visual attractions, standing out at events such as CES & NAIAS, but also to deliver content in an impactful way. With well organized digital content centered around the brand theme “Crafting the Core”, we painted the picture of what's at the heart of Denso with interactive apps, digital messaging & product stories.

CGI Film
Crafting the Core

Crafting the Core premiered in the Desno 3D Theater. A fully immersive 3D experience, located right at the heart of Denso's state of the art, live event booth. Surrounding digital displays guide visitors inside to enjoy handcrafted, visual & auditory displays of information & entertainment.

Transparent OLED Touch Screen
Autonomous Driving Interactive

This 55" touch screen OLED display is completely transparent except for areas that are represented with color. It makes for a beautiful interactive by allowing the display its self to showcase objects behind it, in this case products. By shaping the design of the application, we framed several autonomous driving components leaving the user with a great feeling of depth & wonder.

Interactive Applications
Vehicle Slider Exhibit

The vehicle slider exhibit allows users to peer inside the vehicle & learn what each product is doing. By sliding the viewport, the user can travel the length of the vehicle, displaying all products while accessing information, videos & explainer animations via interactive hotspots along the way.

VFX
Show Booth Digital Aesthetics

Digital displays throughout the space garnish motion graphics, attract loops, digital signage, & information pieces to maximize marketing real estate. Idle touch screen applications become branded, animated billboards & attention grabbers to attract visitors while reinforcing the brand message.

Credits
Lead Creative, App Development, UI/UX Designer, Digital Aesthetics: Rob Bylett
CGI: Keith Tonini

 
CGI/VFX: Darrien Murphy
Creative Director: David Hudson
Digital Producer: Drew Parling

Client
Case IH
Project
Case IH VX - Virtual Farm Show

Services
Concept
Art Direction
Architectural Design
CGI
VFX
WebGL
UI/UX Design
Development

Epitome
The challenge was to fill the void left by cancelled live events during a global pandemic. To craft a virtual space that anyone with a digital device could access, understand & interact with.

Case IH VX Virtual Farm Show
A unique Farm Show experience, bringing a once localized event to the entire planet. Allowing B2B clients, end consumers, & fans to connect in an online virtual space. A digital showcase, a single destination to provide product information, sales & technical support via live chat, & interactive, onsite resource areas, as well as Live Event Streaming, cast on virtual screens within the 360º environment.

CGI
High Poly 3D Renders

Displaying over 50 pieces of equipment in the Case IH VX platform was tall order. Each product was lit, textured & rendered to Case Product Specialists & Engineers standard. The equipment was then paired with its counterpart to make up a "Solution Set" before being integrated into a custom built, mutli-layered parallax slider.

WebGL
On-Page Interactives

The VX featured detailed 3D scenes of tractor interiors & exteriors, allowing users to explore & learn about the equipment. This technology enhanced user engagement & understanding, providing a seamless experience across mobile, tablet, & desktop devices.

WebGL
Low Poly 3D Conversions
To showcase the prowess of Case IH's farm equipment lineup in an interactive 3D environment, we performed extensive polygon reduction to the equipment models to ensure high performance on mobile devices as well as low level desktop machines.

WebGL
Realistic Real World Interiors
1:1 is the name of the game. We took engineering models & brought them to life with CGI to create massive 360º panoramic images with an emphasis on detail.If it's in the cab...it's in the cab.

Streaming
Live Event Broadcasts

The ability to connect with their audience is paramount to Case. To address this we designed a live broadcast system complete with video feed, data collection, real time Q&A, polling & quiz game functionality, dynamic scheduling, & video library for users to access past presentations.

Credits
Creative Director, Technical Director, Lead Creative, App Development, UI/UX Designer,
CGI/ WebGL:
Rob Bylett

 
Account Manager: Chad Grabill
Project Director: Drew Parling
Digital Producer: Sean Schwartz

Client
RAM
Project
Mobile Tour

Services
Concept
Director
Video Editing
VFX
UI/UX Design

Epitome
A RAM Mobile Tour Exhibit running nationwide featuring Brand Anthem Videos & Touch Screen Interactives.

RAM
Mobile Tour Main Attraction
Stellantis’ RAM brand sought a new way to engage consumers at ride-and-drive events across the country. The tour introduced an interactive app that allowed users to explore the exterior of the 2020 RAM 1500 Limited Truck in real-time. After we designed the UI/UX for each screen, the app was developed using Unreal Engine by an integrated partner. The app was displayed on a 65-inch, 4K touchscreen monitor & featured a 3D model of the 2020 RAM 1500 Limited Truck, created from original production CAD data, & brought to life in various scenic environments through real-time 3D rendering.

RAM
Towing
The towing brand video highlighted the RAM trucks' impressive capabilities. This video showcased the trucks handling various towing scenarios, emphasizing their strength & reliability. With detailed demonstrations, viewers could see the RAM trucks' power & performance in action, making it clear why they are leaders in towing capacity.

Touch Screen Applications
RAM brand introduced another innovative touch screen app at the exhibit, offering a fully animated walkthrough of the truck’s vertical touch screen Navigation, Radio, & Control Center. This app allowed users to explore all the available features of the high-tech in-cab system in detail. Displayed on a 65-inch, 4K touchscreen monitor, the app provided an immersive experience, showcasing the intuitive interface & advanced functionalities of the truck’s control center. Users could interact with the app to navigate through the truck’s features, including navigation, entertainment options, & various control settings, bringing the in-cab technology to life.

Credits
Creative Director, Video Editor, VFX, UI/UX Designer: Rob Bylett

 
Project Director: David Hudson
Digital Producer: Sean Schwartz

Client
Dickies
Project
Yours to Make | SEMA

Services
Concept
Director
CGI
VFX

Epitome
An in-booth video display at SEMA Las Vegas, promoting Dickies FLEX & TEMP-iQ Products.

Dickies - Yours to Make at SEMA Show
The world’s leading performance workwear brand, unveiled its new automotive work wear products at SEMA Show, in Las Vegas. To reinforce the Dickies’ brand & catch the eye of visitors, we combined CGI, video & motion graphics in this 4K attract loop displaying within the Dickies retail booth.

CGI
Temp-iQ Work Shirt

Armed with a few product photos & a tight deadline, we went to work creating the shirt from scratch. Using clothing design software, the shirt was built digitally in the same way it would be in the real world, before being exported for texture & rendering.

CGI
FLEX Shop Pant

To demonstrate Dickies FLEX line of shop pants, we modeled the pants in great detail, creating each panel, pocket, belt loop & seam, before performing a cloth simulation based off real world fabric physics.

CGI
Custom Hot Rod
Smoke Simulation

No gearhead video would be complete without a burnout. After modeling a custom Dickies Hot Rod, we gave it plenty of muscle to make those tires burn.

Credits
Creative Director, CGI, VFX, Video Editor: Rob Bylett
CGI, VFX: Kieth Tonini

 
Digital Producer: Sean Schwartz

Client
Autoliv
Project
Autoliv at Shanghai Auto Show

Services
Concept
Director
CGI
Video Editing
Interactives

Epitome
Autoliv, a global leader in automotive safety, showcased its cutting-edge technologies at the Shanghai Auto Show. In providing the digital content for the Autoliv exhibits, we helped demonstrate their advancements in airbags, seatbelts, & smart steering wheels.

Autoliv at Shanghai Auto Show
Autoliv showcased its advanced safety technologies, including innovative airbags, seatbelts, & smart steering wheels. Emphasizing their leadership in automotive safety, Autoliv demonstrated their commitment to saving lives & driving the industry towards a connected, autonomous future through interactive exhibits & strategic collaborations, all wrapped up in a stunning experiential exhibit booth.

Content Delivery
Video, Product Display, & Interactive Applications

Delivering content through a set of custom-designed interactives tailored for landscape, portrait, & tablet-based devices, hands on product displays, & tailored video messaging. This approach ensured a seamless & engaging user experience across different platforms, effectively showcasing the innovative features of Autoliv's products & enhancing user interaction & understanding.

Safety Score
In creating an interactive touchscreen walkthrough using 2D & 3D images, videos, & JavaScript animations, we brought Autoliv's Safety Score mobile app to the nearly one million visitors. This animated demo emphasizes the app's features, including real-time driving feedback, personalized safety avatars, & detailed safety scores, providing users with an engaging way to understand & enhance their driving habits & road safety.

Touch Screen Interactives
Through a series of cohesive, touch screen interactives, Autoliv's elegant yet detailed story was told on a collection of 55" displays to both B2B & B2C visitors at one of the world biggest auto shows.

iPad
Product Interactive

Simplicity
A single app containing a complete product line, packed it information & data presented in an easily digestible format.

Credits
Creative Director, UI/UX Designer, App Development, Video & VFX Artist: Rob Bylett

 
Digital Director: Drew Parling